Mediaplus x Akkio: The AI infrastructure behind the future of media planning
Mediaplus built Plus.AI, a global AI steering system for media, on Akkio's enterprise infrastructure. Together, we're showing what's possible when agency intelligence and AI infrastructure work as one.
The biggest challenge in AI isn't the technology. It's the fragmentation.
Data, knowledge, and applications that don't talk to each other. Mediaplus and Akkio built Plus.AI to solve exactly that, a single, connected intelligence layer across every market, every brand, every decision.
Unified Media Intelligence
Mediaplus' global data expertise, powered by Akkio's agentic AI infrastructure, delivering connected insights across markets, channels, and client teams.
Enterprise-Scale AI, Built for Agencies
Akkio runs on-premises within Mediaplus' cloud environment, sitting directly on top of agency data to power agentic workflows at the scale global operations demand.
"Mediaplus operates across dozens of markets with data ownership distributed across teams and geographies, exactly the environment Akkio is built for. Plus.AI shows what's possible when AI infrastructure can handle that complexity."
"The industry is reaching a turning point. AI is no longer an add-on. It is becoming the operational backbone of marketing. With Plus.AI, we have already built that backbone and brought our data-driven expertise together within a connected AI ecosystem. This significantly reduces the complexity of media planning while improving strategic quality. For clients, the platform creates a whole new level of transparency across all media activities: it makes decisions more traceable, enables better control, and drives greater impact."